Kraft, which owns Cadbury, is facing criticism from egg eaters for not using Dairy Milk chocolate this year. Dairy Milk chocolate is synonymous with Cadbury products and loved for its smooth texture and creamy taste. Cadbury responded to customers on Twitter, Monday morning.
IMAGE: JESSICA CATCHER/MASHABLE
Creme-egg-eating season is upon us, but some connoisseurs aren’t too happy with this year’s crop of fondant-filled chocolate treats.
Kraft, which owns Cadbury, is facing criticism from egg eaters for not using Dairy Milk chocolate this year.
Dairy Milk chocolate is synonymous with Cadbury products and loved for its smooth texture and creamy taste.
Creme eggs move down the production line at a Cadburys factory IMAGE: SIMON DAWSON/ASSOCIATED PRESS
“It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year,” Kraft told The Sun newspaper.
“The Creme Egg has never been called the Cadbury’s Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”
Customers took to the Cadbury UK Facebook page to complain about the changes with one describing the egg as “cheap tasting chocolate” and others commenting that they wouldn’t be buying them again.
The changes to the Creme Egg chocolate, which is only available for a few months every year, are hot on the heels of criticism about the multi-pack quantities changing.
Earlier this month, chocolate lovers tweeted their disappointment that a dozen Creme Eggs, seemed to be one shy.
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